Show Me the Football

Launching one-tap NFL football for Yahoo Sports.

Role: Creative Director

Challenge

Introduce NFL live on Yahoo Sports by capturing the excitement of football in your hand.

Impact

Millions of fans from all over football land cheered, jeered and revered their favorite teams on their phones, for free.

Outcome

A fully integrated campaign launched with an epic music video, supported with an automated promotional design system, and crowned by a mobile Super Bowl experience.

Frictionless football means no fees, no login, no subscription, no secret pirate site on the dark web.

Frictionless football means rushes, pick sixes and touchdown dances from where ever you are, however you want

Aiming at younger cord-cutting audiences our campaign kicked off with a hype film featuring the Seige to announce the new season.

All-the-way live

We were at it from the start with a blitz of purple awareness and a dynamic matchup banner system to turn out thousands of touchdowns.

Hot’lanta

We continued the party all the way to the Super Bowl in Georgia with a “mobile fan cave” featuring Calais Campbell and attended by Verizon’s Hans Vestberg and VMG’s Guru Gowrappan.