Best Bracket Millionaire
Turning March Madness into a TV talent show for Yahoo Sports.
Role: Creative Director
Challenge
Build up the buzz for a million dollar college hoops bracket challenge.
Impact
Millions of people had fun playing tourney, and one lucky fan won a million with the best bracket.
Outcome
A television talent show dedicated to unconventional bracket-filling methods.
There is no wrong way to choose.
Whether you use the art of Sumo, pick according to pepper hotness, or let your mom decide you have an equal chance of predicting a perfect tournament bracket. That’s why they call it madness.
We brought that truth to life in a series of spots and digital campaign inspired by special talents.
“Pepper”
“That pepper guy needs serious medical attention.”
“Sumo”
“Weightlifter”
One million dollars to win. Many more millions of ways to pick. Can’t loose.